Knowledge Is Power for eHow (eHow：知识就是力量)
- 详细资料
- 创建于 2010年8月20日
- 最后更新于 2024年5月25日
- 发布于 2012年4月30日
- 作者：Mike Lee
- 点击数：271
课文朗读
课文讲解
How to learn the art of online business from a pro 经营网络事业，跟着专家学
Demand Media CEO Richard Rosenblatt is the answer man.
有任何问题，找Demand Media公司执行长理查德德．罗森布雷就对了。
His eHow.com, a unit of privately held Demand, attracts more than 50 million users worldwide each month who are looking for quick solutions to questions ranging from how to make a margarita to how to format a computer hard drive.
罗森布雷的eHow.com网站，隶属私人企业Demand 旗下，每个月吸引全球超过五千万上网寻找各类问题快速解决之道的使用者，问题五花八门，包括如何调制玛格丽特鸡尾酒及如何格式化计算机硬盘都有。
EHow is also the answer to Demand Media’s core question as a company: How can you run multiple websites that are chock-full of content, without paying a fortune for it?
eHow同时也解答了Demand Media在企业经营方面的核心问题：如何经营多个提供丰富内容的网站，却不必付出大笔开销？
The answer: Get writers and editors to work for little money upfront – but share generously in the ad revenue.
答案是：让撰稿人和编辑同意先拿很少的酬劳，但之后就会大方地和他们分享之后的广告收益。
EHow is just one of several Demand Media websites, all populated with a mix of low-cost user-generated and professionally produced content, and social-media tools to spread the love.
Demand Media拥有数个网站，eHow只是其中之一，这些网站的内容有些是低成本的使用者创作、有些则是专业人士所制作，Demand Media还提供联系感情的社群媒体工具。
“I have long believed that social media is for more than just teens and dating,” says Rosenblatt, 40.
四十岁的罗森布雷表示，「我一直以来都认为，社群媒体不是只为了青少年和用来约会而已。」
Taking over the web 网络称霸
Demand is the 15th-most-visited online media property, attracting 52 million visitors in September. That is bigger than CNN.com.
Demand位居最多人浏览的网络事业媒体的第十五名，九月时吸引了五千两百万人上线，比CNN、推特及天气预测网站还多。
Additionally, Demand is the largest supplier of videos to YouTube, where its videos have been seen collectively over 1 billion times.
此外，Demand公司是YouTube影片的最大供应者，总浏览人次超过十亿。
Besides eHow, Demand owns LIVESTRONG, Cracked and GolfLink, devoted to health, comedy and golfing, as well as Pluck, which provides social-media tools for a variety of websites.
除了eHow之外，Demand还拥有Livestrong（健康网站）、Cracked（喜剧网站）Golfink（高尔夫球网站），以及为各类网站提供社群媒体工具的Pluck。
But it’s eHow that brings in the bulk of the traffic.
然而，带来最多人气的却是eHow。
Rosenblatt credits his under-the-radar success to being a different kind of publisher. Instead of trying to guess what you want to read, he can look at searches, website clicks and links to decipher exactly what you’re interested in.
罗森布雷将自己未受太多瞩目的傲人成就，归功于另类出版方式。罗森布雷不去猜测网友想看什么，他反而去查搜寻字符串、网站点击以及连结，来解读网友实际兴趣所在。
“We only make content we know there’s a need for,” he says.
他说，「我们只制作我们确信网友会需要的内容。」
单词发音
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margarita [͵mɑrgɑˋritɑ] n.【美】一种鸡尾酒
upfront [ˋʌp͵frʌnt] adj. 预付的
bulk [bʌlk] n. 大多数[the S][（+of）]
look at 检查, 仔细检查; 研究 analyze, examine, study
decipher [dɪˋsaɪfɚ] v. 破解（密码等）; 辨认; 理解
课文朗读
课文讲解
What you know 提供所知
“I believed there was something new coming, where everybody would want to get involved in their media,” Rosenblatt says. “Whether it was just making a comment or producing content.”
罗森布雷表示，「我相信一股新风潮已兴起，大家会想参与自己使用的网络媒体，无论是写个留言或提供内容都好。」
EHow, his first acquisition for Demand, follows the basic principle of social media, says Nick Thomas, an analyst at Forrester Research. “You ask people what they’re interested in, and give it to them,” he says. “Do that, and you’ll get a successful product.”
eHow是罗森布雷为Demand收购的第一家公司，佛瑞斯特研究中心的分析师尼克．托马斯指出，eHow遵循社群媒体的基本原则，「问明大家的兴趣所在，然后提供给大家，能这么做，就会是个成功的商品。」
Rosenblatt calls it “what you know, not what you show.”
罗森布雷称之为「提供所知，而非刻意展现」原则。
Initially, anyone could submit a contribution to eHow. As the site grew, Rosenblatt realized he needed the posts to have more authority. He started a new division, Demand Media, to produce content. Now some 80 percent of the posts on eHow are produced by Demand, and have “more credibility,” he says.
刚开始，任何人都可以投稿到eHow，等到网站规模扩大，罗森布雷体认到这些发文必须更具权威性，于是他创立了一个新部门Demand Media，制作网站内容。罗森布雷指出，现在eHow上八成左右的贴文都是由Demand提供，而且「更具可信度」。
Anyone can still post an article on eHow, and see it on the site within seconds. But Rosenblatt says his team patrols the site, and about 25 percent of unsolicited posts are pulled down for a variety of reasons.
现在大家还是可以在eHow上发文，立刻就会在网站上看到自己的文章，但是罗森布雷说他的团队会在网站上巡逻，约有四分之一不请自来的贴文会因各种原因被拿掉。
Demand pays writers a flat fee: Most make either $15 per assignment, or nothing upfront, in exchange for a share of ad revenue.
Demand付给撰稿人固定费用：大多是一篇十五美元，不然就是先不拿钱，改拿部分广告收益。
Rosenblatt also pays copy editors, video producers and editors to create content for eHow and the rest of his network.
罗森布雷也付钱给文案人员、影片制作和编辑，为eHow及集团内其他网站制作内容。
Always going strong 永不懈怠
At home, Rosenblatt’s energy is so high that even when he finally goes to sleep he’s such a light snoozer that his wife, Lisa, can ask him a question in the middle of the night. “He can answer completely,” she says. “He’s always thinking. His brain never stops.”
罗森布雷在家时精力依然旺盛，甚至到了上床睡觉时，他还是睡得很浅，浅眠到妻子莉萨若在深夜问他一个问题，「罗森布雷还可以完整回答，」莉萨表示，「他总是在思考，从不停止用头脑。」
His motivation for working so hard is simple, says Lisa. “He’s not done. None of it is financial. He just has a lot of ideas and wants to see them through. It makes him really happy.”
罗森布雷如此努力的动机很简单，莉萨说，「因为他还没完成，这和金钱无关，他只是有许多想法，希望看到这些想法实现，这让他非常快乐。」
−by Jefferson Graham
单词发音
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authority [əˋθɔrətɪ] n. 权威，威信，影响力
credibility [͵krɛdəˋbɪlətɪ] n. 可信性；确实性
patrol [pəˋtrol] v. 巡逻；巡查
flat [flæt] adj.（费用，价格等）均一的，一律的
assignment [əˋsaɪnmənt] n. 任务; 作业
copy editor 审稿；编辑
going strong 使劲继续跑; 保持健康
light snoozer 指某人睡得很浅
see something through (通常不用于进行时态)把...进行到底 to follow through on something until it is completed
单词发音
Vocabulary Focus
chock-full [ˋtʃɑkˋfʊl] adj. 塞满了的 very full
collectively [kəˋlɛktɪvlɪ] adv. 总地; 集合地 as a group
under the radar 低调神秘 when someone does something without attracting attention
acquisition [͵ækwəˋzɪʃən] n. 收购 something such as another company that is bought by a company
division [dəˋvɪʒən] n.（机关，公司等的）部门 a unit of an organization
unsolicited [͵ʌnsəˋlɪsɪtɪd] adj. 未经请求的；主动提供的 not asked for and often not wanted
flat fee 固定费用 a single fixed amount that is the same for everyone
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