Canada’s Sarcastic Ad Campaign 加拿大鼓勵「潮人」就業
- 详细资料
- 创建于 2013年1月05日
- 最后更新于 2023年12月18日
- 发布于 2013年1月05日
- 作者：Mike Lee
- 点击数：322
课文朗读
Canada’s British Columbia (B.C.) government has used the sarcastic ad “Hipster is not a real job” to attract young people and get them into job training. The province has projected a labor shortage in shipping, natural gas, and mining industries in coming years.
加拿大的英属哥伦比亚省政府用了一则讽刺广告－「潮人非正职」－来吸引年轻人并使他们投入职场训练。省府预测接下来几年，运输业、天然瓦斯业以及采矿业将会发生劳工短缺。
The “Hipster” ad targets youths who reject mainstream values and fashion. Stereotypical hipsters wear glasses with thick plastic frames, tight jeans, and ironic T-shirts; they prefer working in cafes rather than factories. Online commenters have shown both support for and disapproval of the ad’s suggestion that hipsters lack ambition.
这篇潮人广告的诉求对象是拒绝主流价值观及主要流行的青少年。典型的潮人会穿戴厚框塑料眼镜、紧身牛仔裤以及有讥讽涵义的T恤衫；他们宁可在咖啡厅也不愿意在工厂工作。网络上的评论者对于广告暗示潮人缺乏抱负这件事有赞同也有反对。
B.C. believes that 435,000 jobs that require skilled workers will open by 2020. However, according to a recent survey, only 25 percent of young people in B.C. have considered learning a trade. The government hopes to solve this problem as soon as possible. “We chose to go with a theme that would catch the attention of our youth and create a buzz, create discussion,” said Minister of Jobs, Pat Bell. Considering the online debate, the ad has been a success.
英属哥伦比亚省认为2020年之前将有43万5千份工作需要有技能的工作者。然而，根据一份最近的调查显示：仅有25%的年轻人考虑学习职业技能。政府希望能尽快解决这个问题。「我们选择搭配一个能吸引我们青少年注意的话题，并且引发骚动、创造讨论」，就业部部长帕特贝尔如此表示。从网络上的辩论来看，这篇广告显然颇为成功。
－by Geoffrey Trager
单词发音
Vocabulary
sarcastic [sɑrˋkæstɪk] adj. 讽刺的，嘲笑的
ad informal -an advertisement 【非正式】广告
hipster [ˋhɪpstɚ] n.【美】【口】赶时髦的人
province [ˋprɑvɪns] n. 省，州
project [prəˋdʒɛkt] v. 预计，推断
shortage [ˋʃɔrtɪdʒ] n. 缺少，不足
mining [ˋmaɪnɪŋ] n. 采矿；矿业
mainstream [ˋmen͵strim] n.〔思想或行为〕的主流
stereotypical [͵stɛrɪəˋtɪpɪk!] adj. 陈规的，刻板的
ironic [aɪˋrɑnɪk] adj. 讽刺的
commenter [ˋkɑmɛntɚ] n. 评论家
disapproval [͵dɪsəˋpruv!] n. 不赞成
trade [tred] n. 手艺；职业
Reading Comprehension
1. What is a major challenge facing British Columbia?
(A) The youth are rejecting mainstream values and fashion.
(B) Online commenters do not fully support the ad campaign.
(C) Hipsters think that their fashion is a real job.
(D) There is a possibility of a labor shortage.
2. According to the article, what is true about the "Hipster" ad?
(A) It has produced jobs in shipping, natural gas, and mining.
(B) It will be used by the government until the year 2020.
(C) It's meant to get young people into job training.
(D) It doesn't seem to have served its purpose.
3. What about the ad to do people disapproval of?
(A) The ad appears to say that hipsters don't want to work.
(B) This ad has made 435,000 people in B. C. become employed.
(C) The ad shows a picture of a person with tight jeans.
(D) There has been an online debate about the ad.
Answer
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1. ( D ) |
2. ( C ) |
3. ( A ) |
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