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The School of Internet Fame 「网络成名」必修课

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When it comes to the end of the school year, students are busy trying to give their grades one last push. Most students wouldn’t waste time touching up blog entries or posting videos online during the week before finals. However, in one class at Parsons The New School for Design in New York, these activities are an integral part of the curriculum.

学年即将结束时，学生往往在作最后的努力，忙着争取更好的成绩。期末考的前一周，大多数学生不会将时间花在润饰部落格文章或上传影片。然而在纽约帕森设计学院的某堂课，这些活动皆是课程不可或缺的一部份。

Jamie Wilkinson teaches a class on how to become “Internet Famous.” For artists and designers, learning to draw attention on the Internet can be an important skill for advertising and distributing one’s works. That’s why in the class, Wilkinson’s students’ grades are determined not by his opinion, but by how much attention their web pages can generate in the online community.

杰米．魏金森在课堂上教学生如何「网络成名」。对艺术家和设计师来说，学习如何在在线出名是相当重要的技巧，此举有助于宣传、分销自己的作品。这就是为何在这堂课，学生的成绩并非由魏金森决定，而是取决于他们的网页在在线吸引多少人。

Students learn all the tricks of the trade, from seeking an audience through social networks to posting videos with suggestive titles. They have to be creative because they are competing with everyone else on the Internet. However, an eye-catching title is only half the battle. If you want real fame, you will need to provide quality content and be determined. “It’s still about putting feet to pavement, about going out there and making a million Myspace friends and developing a following,” Wilkinson says.

学生学习所有网络成名的技巧，从在社交网络寻找观众，到上传有性暗示标题的影片都有。他们必须有创意，因为他们是与因特网上的所有人竞争。然而引人瞩目的标题只不过是成功的一半。若想真正出名，你必须提供有质量的内容，而且坚持到底。魏金森说：「你还是得走出去，还是得到在线结交一百万个Myspace的朋友，吸引一群追随者。」

−by Joe Henley

Vocabulary

单词发音

integral [ˋɪntəgrəl] adj. 不可缺的; 构成整体所必需的

curriculum [kəˋrɪkjələm] n.（一门）课程

distribute [dɪˋstrɪbjʊt] v. 分销﹐分配﹐分送

determine [dɪˋtɝmɪn] v. 决定

generate [ˋdʒɛnə͵ret] v. 产生，发生

eye-catching [ˋaɪ͵kætʃɪŋ] adj.【口】引人注目的；显著的

More Information

单词发音

trick of the trade 吸引顾客(或在竞争中取胜等)的手段; 生意经 a clever method used by people who are experienced in a particular type of work or activity

suggestive [səˋdʒɛstɪv] adj.〔话语﹑行为等〕挑动色情的﹐性挑逗[暗示]的

determined [dɪˋtɝmɪnd] adj. 坚定的

pavement [ˋpevmənt] n. 铺筑的道路，人行道

Reading Questions

1.   How do students benefit from Wilkinson’s class?

A.  They are taught how to avoid Internet crimes.

B.  They learn how to promote themselves online.

C.  They find out how to start an online business.

D.  They discover how to make their own websites.

2.   According to the article, which of the following should you do if you want to be truly famous?

A.  Put quality material on your website and be resolved.

B.  Upload videos with titles that people might be interested in.

C.  Hire Wilkinson to design your webpage for you.

D.  Come up with a catchy name for your website to attract attention.

3.   Which of the following would be a good title for this article?

A.  Making Friends on Myspace

B.  Designing the Internet

C.  A Computer-based Grading System

D.  Studying Online Popularity

Answer