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Creative People in Business 商界创意风云人物

 

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课文讲解

 

繁體中文譯本

 

Jay Chou  周杰伦

Cofounder – JVR Music  杰威尔音乐有限公司共同创办者

 

Once a behind-the-scenes guy who penned songs for other musicians and subsisted on instant ramen, Jay Chou has parlayed his wild success as a singer-songwriter – he reportedly made $17.5 million last year – into other ventures. His debut as a movie director, the 2007 film Secret, was an instant hit. Last year, the 31-year-old launched a dessert shop filled with Chou memorabilia; directed his first television series; and made his first foray into Hollywood, playing Kato in Michel Gondry’s Green Hornet, set to release in December. This year, he says, will be devoted to music; his latest album debuted in May.

一度曾是为其他音乐人写歌、以泡面度日的幕后工作者，周杰伦如今已大放异彩，并以如日中天的歌手兼作曲创作者之姿投入其他事业，据报去年即累积一千七百五十万美元。他在二００七年电影《不能说的秘密》中首度执导筒，立即获得票房佳绩。去年，这位三十一岁的音乐人推出了点心店，店里满是其相关纪念品，此外，他也执导首出电视连续剧，并初次进军好莱坞，在米歇尔．冈瑞的《青蜂侠》一片中饰演加藤，该片订于十二月在美上映（译注：明年农历年初在台上映）。他表示，今年将全心投注于音乐，而上一张专辑则在五月间推出。

 

Stacey Simmons  史泰希．西蒙斯

Founder – Omnicademy  昂尼学院创办人

 

Think of Omnicademy as a semester abroad minus the travel. College students use the web portal – tricked out with massive multiplayer classrooms, virtual-learning “quests,” and social networking – to enroll in online courses at other universities and earn credit at their own school. “I started developing tools that would take the best part of the classroom and the best part of the Internet,” says Stacey Simmons, who paired the software with backend support for participating teachers, such as online assistants. Of the current education model, Simmons, 40, says, “I like horses, but I wouldn’t ride a horse to work. It’s time to drive a car.” Omnicademy comes out of beta this fall semester, engine revving.

不妨把昂尼学院想成是出国游学，只不过少掉了出国的舟车劳顿之苦。大学生会透过这个入口网站（译注：又称门户网站）在其他大学进修网络课程，而自己的学校也会认可所修得的学分，该网站还添加了大型多人教室、虚拟学习「探索」及社交网络等功能。「我开始研发出一些工具，能结合教室与网络的优点，」史泰希．西蒙斯如此表示，她还将软件搭配专为参与的教师设计的终端支持，像是在线助理。对于现行的教育模式，现年四十岁的西蒙斯表示，「我喜欢马，但我可不会骑马去上班，因为如今是开车上班的时代，」昂尼学院今年秋季的学年度将推出试用版，引擎开始发动了。

 

Amy Pascal  艾米．帕斯卡

Cochair – Sony Pictures  新力影业共同主席

 

Sony quietly racked up a banner year, thanks to Amy Pascal. The 52-year-old Californian green-lighted films – including 2012 and Cloudy With a Chance of Meatballs – that last year returned $3.5 billion at the global box office, a new studio record. One prescient example: Pascal jumped on Michael Jackson’s raw rehearsal footage shortly after his death last year, and turned a $60 million bet into $260 million in box-office receipts. Her next task may prove even riskier – planning the new installment of Spider-Man, Sony’s biggest franchise, without director Sam Raimi or star Tobey Maguire.

新力公司拥有丰收的一年，这都是拜艾米．帕斯卡之赐。这位五十二岁的加州人许可推出的电影──包括《2012》《食破天惊》等片──去年全球票房就有三十五亿美元的回收，创下新高纪录。举一个帕斯卡先知先觉的例子，在麦可．杰克森去年逝世后不久，该公司即取得他生前排练的原始片段，结果一场六千万美元的豪赌换回了两亿六千万美元的票房收益。她的下一个任务可能还更加冒险，那就是新力公司旗下最大的系列电影：规划中的《蜘蛛人》新续集，少了之前执导的山姆．雷米和男星托比．麦奎尔。

 

 

 

单词发音

 

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subsist [səbˋsɪst] v. 活下去，维持生活[（+on）]

foray [ˋfɔre] n.〔尤对某项非本行的艰难工作或活动的〕短暂尝试

quest [kwɛst] n. 追求；探索

beta [ˋbetə] n.【计算机】通常指程序尚未正式完成的试用版 in computing the term 'beta' is used as (usually) the last pre-release in the Software release life cycle; the version of a software or hardware product used for testing before it is released 

rev [rɛv] v.【口】（使）加速

rack up 赢得; 累计 to accumulate or score

banner year 丰收的一年 a year which is good because something is successful; a year that far exceeds expectations

green-light v. 准许；许可; 给某人开绿灯〔允许某工程﹑计划等启动〕to approve or give permission to proceed with (a project, funding proposal, etc., esp. a proposed film script)

receipt [rɪˋsit] n. 收入

 

 

课文朗读

 

课文讲解

 

Jamie Oliver  杰米．奥利佛

Chef  主厨

 

Here’s one big, fat challenge: get Americans to eat right. Millions of people tuned in ABC’s six-episode Jamie Oliver’s Food Revolution to watch the Naked Chef attempt this task, beginning with the nutritionally broken school-lunch system in Huntington, West Virginia. (A similar effort by Oliver has produced significant changes in Britain.) It wasn’t hard for him to see where to start – “Take vegetables,” he says. “French fries count as a vegetables?!” – though it was just a start. Fortunately, Oliver, 35, has patience. He has launched a nationwide petition to press public officials for reform, and he opened Jamie’s Kitchen, a community center offering cooking classes and food education in downtown Huntington. He also has the high profile that a global empire brings. In addition to his TV series, cookbooks, restaurants, and a bimonthly magazine, he has branded cookware, ingredients, home fragrances, and bath and body products. Through the Jamie Oliver Foundation, he provides opportunities to disadvantaged youth, including apprenticeship at his high-end restaurant franchise Fifteen. “I want to find a way to empower other people through food,” he says. “I was rubbish in school and have serious dyslexia. I can still barely read. Cooking was the only thing I was ever good at.”

这是一个很大的挑战：那就是让美国人饮食得当。数百万观众都收看了美国广播公司所播出的杰米．奥利佛主持的《食物革命》（直译）节目，观赏原味主厨如何透过六集节目试图完成这个使命，并从西维吉尼亚州杭廷顿的营养失衡的学校营养午餐系统着手。（奥利佛也在英国尝试类似做法，并促成了重大的改变）。对他来说，找到着手点并不是难事，「就拿蔬菜来说吧，」他如此说道，「炸薯条也算蔬菜吗？！」虽然这只是初步而已，但所幸三十五岁的奥利佛很有耐心。他发起了全国性的请愿活动，向官员施压以求改革，还创立了杰米的厨房小区中心，在杭廷顿闹区提供烹饪课和食物教育。除了电视系列节目、烹饪书、餐厅和双月号杂志之外，他旗下还推出了烹饪器具、食材、家用香水和卫浴美体产品。透过杰米．奥利佛基金会，他更提供机会给贫困的年轻人，其中包括在他的高档餐厅连锁店十五中担任学徒。「我希望能设法让其他人能透过食物找到力量泉源，」他表示，「我在学校的表现糟透了，而且还有严重的阅读障碍症，一直到现在还是不太能阅读，烹饪是我唯一擅长的事。」

 

Jonney Shih  施崇棠

Chairman – ASUSTeck  华硕董事长

 

“One day,” says Jonney Shih, 58, “I had a feeling that we should just directly make the computer into a keyboard.” The result: the Eee keyboard, which uses a TV as a monitor. Shih’s vision – that “everything has to be from the end users’ life-experience point of view” – has transformed the Taiwan-based motherboard maker into an emerging computer colossus. The lightweight low-cost ASUS Eee PC is credited with being the first netbook for the masses. This year, Shih will take on Apple with not one but two new tablet PCs.

「有一天，」五十八岁的施崇棠表示，「我忽然觉得，我们应该直接把计算机变成键盘。」结果就是：Eee键盘，它用电视作为显示器。施崇棠的愿景是，「一切都必须从终端使用者的生活经验的角度来做起」，而这个愿景也让华硕这家台湾主板制造商摇身一变为新兴计算机龙头企业。轻盈又低价的华硕Eee PC被誉为首款平民小笔电（译注：或译易网机）。今年，施崇棠将以新的平板计算机迎战苹果计算机，而且不只是一款，而是两款。

 

 

 

单词发音

 

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fat [fæt] adj. 大量的

tune in (调整收音机、电视机等的频率、频道等) 收听或收看某一节目 to make or become aware or responsive

petition [pəˋtɪʃən] n. 请愿；请愿书

press [prɛs] v. 催促；催逼；强迫；（极力）劝说

high profile 高姿态, 明确的立场, 明确的态度  a position attracting much attention and publicity

cookware [ˋkʊkˋwɛr] n. 厨房用具

disadvantaged [͵dɪsədˋvæntɪdʒd] adj. 下层社会的；贫困的

rubbish [ˋrʌbɪʃ] n. 垃圾；废物

dyslexia [dɪsˋlɛksɪə] n. 识字困难；诵读困难 a difficulty with reading and writing caused by the brain’s being unable to see the difference between some letter shapes 

motherboard [ˋmʌðɚ͵bɔrd] n. 主板 the main printed circuit board that contains the central processing unit (CPU) of a computer and makes it possible for the other parts of a computer to communicate with each other

take on  接受(挑战)  challenge,oppose

 

 

 

课文朗读

 

课文讲解

 

Samuel Stupp  山谬．史塔普

Director, Institute for Bio Nanotechnology in Medicine – Northwestern University (Illinois)  （伊利诺伊州）西北大学生物奈米科技研究院院长

 

Back in the^‘90s, when regenerative medicine was more sci-fi than reality, materials scientist Samuel Stupp had a big idea. He knew that damaged body tissue lost its ability to knit itself back together with natural biological fibers when the damage was too extensive. What if he could deploy an army of self-assembling molecules to restore the body’s self-repairing powers to reverse spinal cord injuries or Alzheimer’s? Since that eureka moment, Stupp, 49, has brought his vision to life. One of his many successes: making paralyzed mice walk again by injecting them with a liquid containing nanomolecules that assemble into fibers and attract new nerve cells. Stupp thinks his nanofiber approach will become the centerpiece of regenerative medicine. “We have covered the broadest range of conditions – heart disease, diabetes, Parkinson’s – with a single platform,” he says. “That’s what makes it special.”

回顾一九九０年代，当时再生医学仍像是科幻而非现实，但材料科学家山谬．史塔普就有了一个很远大的想法。他知道身体组织受损范围过大时，受损的组织就会丧失以天然生物纤维自行修复的能力，但如果他可以部署能自行组合的分子大军，来恢复身体自行修复的能力并翻转脊髓受损或阿兹海默症病情的话，又会是何种光景呢？打从那个新发现的时刻起，四十九岁的史塔普已经将这个愿景化为事实了。他的许多成果之一就是，透过注射含有奈米分子的液体，让瘫痪的老鼠得以再度行走，因为这些分子能结合成纤维，吸引新的神经细胞。史塔普认为，他的奈米纤维法将能成为再生医学的重要元素。「我们已经透过单一平台来运用在广泛的各种情况中，包括心脏病、糖尿病、帕金森氏症等，」他如此表示，「这就是特别之处。」

 

Chris Anderson  克里斯．安德森

Curator – TED Conferences  TED大会管理人

 

“At TED, every time we’ve listened to radical openness, we’ve been grateful,” says Chris Anderson, 53. As chief curator of TED– the Long Beach, California, conference of multidisciplinary luminaries turned viral-video phenomenon – the Brit has guided it into a newly global, open-source phase this year. Volunteers have translated thousands of videos into 76 languages and introduced TEDx, independently organized events that in the first year has produced an astonishing 500 gatherings in 70 countries and 35 languages. “Any business adviser might have told us 10 years ago, ‘Oh, beware! You’re going to dilute your brand,’” says Anderson.“TEDx has massively enhanced the brand by showing just how widespread this desire is to be stimulated and inspired.”

「TED，每次我们聆听到极度开诚布公的内容时，都心存感激，」五十三岁的克里斯．安德森表示。以加州长滩为根据地、集结跨学科权威的TED大会已经透过病毒式影片（译注：即影片透过网络分享或电子邮件等方式如病毒般散播而广为流行，TED邀请的主讲人演讲影片常透过此方式而蔚为风行）而大获成功，在主要管理者英国人安德森的率领下，于今年迈入了全球新兴的开放原始码阶段。志愿工作者把数以千计的影带翻译成七十六种语言，而独立安排的活动TEDx则在推出的第一年就惊人地促成了五百场集会，分别在七十个国家以三十五种语言进行。「十年前，任何商业顾问都可能会告诉我们说，『喔，小心啊！你们这样会把品牌价值稀释掉了，』」安德森表示，「结果TEDx反而大幅提高了我们的品牌价值，展现出各界想得到激励和启发的这种期待有多么的无远弗届。」

 

−distributed by Tribune Media Services

 

 

 

单词发音

 

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regenerative [rɪˋdʒɛnə͵retɪv] adj. 再生的, 更生的 something that is able to grow again

spinal cord 脊髓 the set of nerves inside the spine that connect the brain to other nerves in the body

eureka moment 突然有意外的发现 the moment of a sudden unexpected discovery

eureka [jʊˋrikə] 嘆詞（因找到某物，尤指问题的答案而高兴）我发现了，我找到了

bring something to life 给某人/某事物的活力 to make something exciting and interesting

openness [ˋopnnɪs] n. 开放; 公开

curator [kjʊˋretɚ] n. 管理者; 馆长

multidisciplinary [͵mʌltɪˋdɪsəplɪ͵nɛrɪ] adj. 有关各种学问的

 

 

 

 

单词发音

 

Vocabulary Focus

parlay [ˋpɑrlɪ] v. 充分利用; 将（彩头连赌本）再下作赌注 to use or develop money, skills, etc. in a way that makes more money or leads to success; bet

memorabilia [ˋmɛmərəˋbɪlɪə] n.〔与某著名人物﹑事件或时代有关的〕纪念品﹐收藏品 objects that are collected because they are connected because they are connected with a person, team or event which is thought to be very interesting

trick out 打扮, 装饰 to add many extra features or functions to something

prescient [ˋprɛʃɪənt] adj. 预知的；有先见的 knowing or suggesting correctly what will happen in the future

apprenticeship [əˋprɛntɪsʃɪp] n. 学徒期；见习期 a period of time working for someone else in order to learn a certain skilled trade

colossus [kəˋlɑsəs] n. 巨大的人[物]; 伟人; 极重要的人[物] a person or thing of great size, influence or ability

deploy [dɪˋplɔɪ] v. 部署 to move soldiers or equipment to a place where they can be used when they are needed

luminary [ˋlumə͵nɛrɪ] n. 名人﹐杰出人物 a person who is famous and important in a particular area of activity

dilute [daɪˋlut] v. 削弱；降低  to decrease one’s or something’s power, value or popularity

 

 

 

Jay Chou - Secret 不能说的秘密 Movie Trailer

 

 

The Green Hornet Movie Trailer [HD]

 

2012

 

 

 

Cloudy With A Chance Of Meatballs Movie Trailer

 

Michael Jackson Final Rehearsal "This Is It" Tour

 

more videos:

Official THE AMAZING SPIDER-MAN Teaser Trailer

Jamie Oliver's Food Revolution Episode 1 Part 1

Chris Anderson: How web video powers global innovation