EZCNN 易英网

What Would You Suggest? 提供顾客好建议

课文朗读

课文讲解

 Lizzy: Hi there. Is there anything I can help you with?  您好。有什么我可以帮您的吗？

Natalia: Yes, I’m thinking about buying a new coat. Autumn is coming, and I think I need something to keep me warm. 是的，我想买一件新外套。秋天来了，我想我需要能够保暖的衣物。

Lizzy: Well, we’ve got lots of coats here in our seasonal section. 嗯，我们在当季区进了许多外套。

Natalia: There are so many here. Can you give me some advice on which to choose? 这里有好多件。你可以给我一些意见来选择吗？

Lizzy: Certainly. This on lined with fur is very fashionable right now. 没问题。这件用毛皮滚边的外套正流行。

Natalia: It looks good, but is it practical? I travel a lot for work, so I’ll be wearing it all the time. 这件好看，但它实穿吗？我工作常要出差，因此我会总是穿着它。

Lizzy: Then you ought to take a look at this black one and that blue one. They are popular with businesswomen. The material is very warm, and it’s also quite strong. These coats won’t get damaged easily, even if you wear them daily.  那么你应该要看一下黑色这件与蓝色那件。它们很受商务女士的欢迎，材质非常保暖并且强韧，即使每天穿也不容易破损。

Natalia: Hmm… They both look really great. I’m not sure which one to choose. What would you do if you were in my shoes? 嗯…两件看起来都很棒。我不知道我该选哪件。如果你是我，你会怎么选？

Lizzy: Let me see you try them on. OK, the black one looks elegant on you. It will be perfect if you take your clients out to dinner in the evening. 让我看看您穿上它们的样子。好的，您穿黑色这件看起来很优雅。如果您晚上要带客户吃晚餐的话，这件会很完美。

Natalia: Let me try on the blue one. What do you think? 再让我试穿看看蓝色那件。你觉得呢？

Lizzy: You look very professional in that one. 您穿那件看起来相当的专业。

Natalia: Professional? That’s exactly the look I want. I think I’ll take this one. Thank you very much for your advice. 专业？这就是我想要的样子。我想要买这件。非常谢谢你的建议。

Lizzy: You’re welcome. I’m happy to help you find the right coat. 不客气。我很高兴能帮您挑到合适的外套。

单词发音

Vocabulary

section [ˋsɛkʃən] n. 部分; 区块

Thomas was thirsty, so he looked for a soda in the convenience store's drink section.

fur [fɝ] n.（兽类的）软毛

Bears have a lot of fur, which keeps them warm in cold weather.

ought to 应该，应当

Runners ought to drink plenty of water after finishing a long race.

try on 试(衣服等)

If you don't try on clothes at the shop, you might buy the wrong size.

elegant [ˋɛləgənt] adj. 优美的，漂亮的

The woman looked very elegant in her long black dress.

professional [prəˋfɛʃən!] adj. 职业的；专业的

profession n. 职业; 专业

Tara hopes to become a professional painter and sell her art for a living.

More Information

seasonal [ˋsiznəl] adj. 季节的；季节性的

in one's shoes  处于某人的地位或境遇

课文朗读

课文讲解

The Customer Always Comes First  以客为尊、服务至上

Being a salesperson isn’t always easy. You may have a great product, but even then customers might not line up to buy it. You often have to convince them. Here are some things you should always bear in mind.

当一个销售员并不容易。你也许有很棒的产品，但顾客也不一定会抢着排队买账。你时常会需要说服顾客，而以下几点你需要铭记于心。

Sales is all about the customers, so tell them what benefits the product has, not how excellent the quality is. Sure, your product is great, but what’s it going to do for people? How will it improve their lives? How can you help them get what they want? To be successful, you’ll have to listen to your customers and find out what they need. This also creates a good impression on potential buyers, as it shows that you care about them.

销售的重点在于顾客，所以请告诉他们该产品有什么好处，而非产品的质量有多优秀。当然，你的产品很棒，但是它能带给人们什么？它将如何改善人们的生活？你要如何帮助顾客得到他们所想要的？要成功，就必须倾听来自顾客的声音，并且弄清楚他们的需求。这也会创造好印象给潜在的顾客群，因为这样做代表着你在乎他们。

Additionally, understanding your customers allows you to adjust your sales pitch. Not everybody has the same demand, so the way you should market you product depends on your target audience. Customers are people, not just numbers for your sales figures, so make sure to consider their feelings at all times.

此外，了解顾客能让你调整自己的销售话术。每个人都有不同的需求，因此营销产品的方法必须要依目标而定。顾客都是人，并不只是销售数字上的数据，所以务必要随时考虑到顾客的观感。

－by Pat Woods

单词发音

Vocabulary

line up 排队

Every day, hundreds of people line up to buy noodles from that famous vendor.

convince [kənˋvɪns] v. 说服

(convince-convinced-convinced)

The boy convinced his mother to buy him an ice-cream cone.

excellent [ˋɛks!ənt] adj. 出色的；杰出的

excellence n. 卓越; 傑出

Bryan has excellent Chinese abilities which allow him to communicate with Taiwanese easily.

improve [ɪmˋpruv] v. 改进，改善

(improve-improved-improved)

With daily practice, anyone can improve their English.

pitch [pɪtʃ] n. 【口】叫卖，推销

The businessman offered a great price in his sales pitch to a customer.

demand [dɪˋmænd] n. 需求

During the summer, the demand for cold drinks goes up greatly.

More Information

even then 尽管如此

bear in mind 记住

potential [pəˋtɛnʃəl] adj. 潜在的，可能的

additionally [əˋdɪʃən!ɪ] adv. 除此之外