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Photography with Soul: LOMO 快乐玩摄影：LOMO

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There’s photography, and then there’s Lomography. In Lomography, the images are more colorful and less clear. There is also something unusual about the light, as there are often strange shadows around the edges of the photos. Lomographic pictures can seem both real and unreal at the same time, and looking at ___1___ can be an intense experience. It’s no wonder that so many people love their Lomo cameras.

先有摄影，后有乐摸摄影。乐摸摄影的照片更加鲜艳却也朦胧。光线也有不寻常之处，所以照片边缘常有奇特的阴影。乐摸摄影的照片看起来既逼真又虚幻，看乐摸照片更是一种强烈的体验。难怪那么多人喜欢玩乐摸相机。

The original Lomo camera was designed and built by a state-run Soviet company in St. Petersburg. In 1991, it was discovered by an Austrian company called Lomographische A.G., which signed an exclusive deal to distribute and market the camera worldwide. Today there are several different models; each produces a unique ___2___ effect. They are cheap, simple, and very easy to use. The motto of the manufacturer is “don’t think, just ___3___.”

最初的乐摸相机是由位于圣彼得堡的苏联国营公司设计制造。在1991年时一间名为Lomographische A.G.的奥地利公司发现了此种相机，他们签下全球经销与营销乐摸相机的独家协议。现在已有数种不同的机型，每种机型都可制造出独特的视觉效果。乐摸相机便宜、简约且易于操作。制造商的格言是「不要思考，只管拍」。

In its marketing materials, the company encourages so-called “Lomographers” to follow ten ___4___ rules, like taking the camera with you wherever you go, using it whenever you feel the urge, and generally ___5___ it part of your life. They seem to imply that buying this camera can make life creative, interesting, and fun. It’s a way to show you’re the free-spirited, artistic type.

在公司的营销资料中，他们鼓励所谓的「乐摸摄影家」遵循十条金科玉律，像是无论去哪都随身携带相机，任何时候只要有想拍照的冲动，想拍就拍，以及使其成为你生活的一部份。这些金律暗指购买乐摸相机能使生活充满创意、趣味及欢乐。这就是展现你自由自在不受拘束艺术风格的方式。

Supported by the company, camera ___6___ also established a group called the Lomographic Society, which is based in Vienna. They organize exhibits, workshops, competitions, and user meetings, and also put out an online magazine. Their efforts help promote the camera and the Lomo brand around the world. So ___7___ you fancy yourself an artist, or just want to take some striking photos, you might want to give Lomography a try.

相机狂热者得到官方的支持，在维也纳建立了一个称为乐摸摄影社群的团体。他们策划展览、工作坊、竞赛和乐摸玩家见面会，还出版在线杂志。这群人的努力，帮助推广乐摸相机及其品牌到全世界。所以无论你自认为自己是艺术家，或只是想拍出一些让人惊艳的照片，你可能会想试一试乐摸相机。

－by Dmitri Detwyler

Vocabulary

单词发音

intense [ɪnˋtɛns] adj. 强烈的

exclusive [ɪkˋsklusɪv] adj. 独有的，独占的

distribute [dɪˋstrɪbjʊt] v.〔尤指有计划地〕分发﹐分配

unique [juˋnik] adj. 独特的

motto [ˋmɑto] n. 座右铭

manufacturer [͵mænjəˋfæktʃərɚ] n. 制造业者，厂商

urge [ɝdʒ] n. 强烈的欲望；冲动；迫切的要求 a strong impulse, inner drive, or yearning

imply [ɪmˋplaɪ] v. 暗示；意味着

free-spirited [ˋfri ˋspɪrɪtɪd] adj. 自由自在的；无牵挂的 unrestrained personally, as by convention or obligation

put out 出版, 发行  to publish

More Information

单词发音

photography [fəˋtɑgrəfɪ] n. 摄影

Lomography [ləˋmɑgrəfɪ] n. 乐摸摄影

Lomographic [͵loməˋgræfɪk] adj. 乐摸摄影的

state-run 国营的 controlled by the government

deal [dil] n. 交易

golden rule 重要的原则; 重要的行为准则  any important principle

fancy [ˋfænsɪ] v.【口】想象，设想 imagine

Lomo Documentary part 1 of 7

Fisheye 2 Lomo Camera and Photos

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