Google: The World’s Top Brand 全球第一品牌－Google
- 详细资料
- 创建于 2007年7月02日
- 最后更新于 2024年5月25日
- 发布于 2012年1月13日
- 作者：Mike Lee
- 点击数：277
课文朗读
课文讲解
In a recent study, Google has knocked Microsoft from the top spot as the number one brand in the world. The Brandz Top 100 list is ___1___ by Millward Brown, one of the world’s leading research companies. Companies are ranked by their ___2___ success and the way consumers feel about their products and corporate image. Google ___3___ the list with an estimated brand value of US$66.4 billion. It is followed by notable companies such as General Electric, Microsoft and Starbucks.
一份近期研究指出，Google已扳倒微软，成为世界第一品牌。全球主要研究公司「明略行」所汇整的百大品牌调查，依各厂商的财务成就及消费者对其产品及企业形象的感受，为厂商排名。Google的664亿美元的品牌价值拔得头筹，奇异、微软及星巴克等知名企业则紧追在后。
|
1. |
(A) compelled |
(B) compared |
(C) compiled |
(D) comprised |
|
2. |
(A) financial |
(B) initial |
(C) instant |
(D) political |
|
3. |
(A) is topped |
(B) was topped |
(C) topped |
(D) tops |
Google ___4___ out as a brand because of its extreme popularity. Whenever people need an answer or a piece of information, they can always count on Google – 24 hours a day, 365 days a year. ___5___ Google’s recent purchase of YouTube and the creation of free, easy-to-use online programs, wherever you look online, you will find Google.
Google品牌的胜出源自其超强人气，无论何时需要解答或查询信息，都可仰赖Google，一天24小时、全年无休。由于Google 最近收购了YouTube，并开发免费好用的在线程序，因此无论在哪上线，Google都在指尖。
|
4. |
(A) looks |
(B) stands |
(C) checks |
(D) brings |
|
5. |
(A) For |
(B) From |
(C) With |
(D) Despite |
What may be a surprise to most people is ___6___ Google is popular because of its simple, plain home page. This has made it easy for users to identify the company. With the winning ___7___ of a good corporate image and a service that millions of people use on a daily basis, it’s no wonder Google has become the world’s top brand.
可能令多数人意外的是，Google受欢迎的原因在于它简单明白的首页，让使用者可轻易认出该公司。由于成功结合良好的企业形象和每天数百万人青睐的服务，难怪Google会成为全球第一品牌。
|
6. |
(A) that |
(B) what |
(C) how |
(D) when |
|
7. |
(A) corporation |
(B) combination |
(C) cooperation |
(D) creation |
−by Jamie Blackler
Vocabulary
单词发音
corporate [ˋkɔrpərɪt] adj. 公司的
notable [ˋnotəb!] adj. 著名的
purchase [ˋpɝtʃəs] n. 买，购买
identify [aɪˋdɛntə͵faɪ] v. 认出〔某人或某物〕﹐识别
More Information
单词发音
brand [brænd] n. 商标；牌子
stand out 突出, 显著 to protrude; project
count on 依靠, 依赖
home page【计算机】首页
Answer
|
1. ( C ) |
2. ( A ) |
3. ( D ) |
4. ( B ) |
5. ( C ) |
|
6. ( A )
|
7. ( B ) |
|
|
|