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Design Meets Life 2011台北世界设计大会：设计你的生活

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What is design, and how does it relate to modern life? These questions and more are up for discussion at the 2011 International Design Alliance (IDA), which will take place October 24th-26th in Taipei. The theme of the conference is “Design at the Edges”, referring to the intersection between design and five key areas, including biotechnology, urbanism, the Internet, economic development, and international migration. These were selected for both their increasing global importance and their relevance to everyday life.

何谓「设计」？它跟现代生活又有什么关联呢？这些以及更多相关的议题都将在10月24日至26日于台北举办的2011国际设计联盟大会中探讨。这次大会的主题是「交锋」，讨论关于设计和生物科技、都市生活、因特网、经济发展及国际迁徙，此五项主要领域的相互影响，会选这五项领域是因为这些领域不仅在全球的重要性日渐增加，同时也和每天的生活相关。

The Congress is the first such event organized by the IDA, which was founded in 2003 by design organizations from around the world working in several different fields. After receiving bids from several cities, the IDA selected Taipei to host the Congress in large part because of the city’s cultural diversity and its strong creative industries. Other considerations included Taipei’s convenient geographic location in the heart of Asia, its famous hospitality, its well-developed information industry, and its long history of literature, art, and design.

此次像这样的盛会为国际设计联盟首次筹办；国际设计联盟是一个由世界各地不同领域的设计组织于2003年成立的。在收到数个城市的投标后，国际设计联盟主要基于台北的文化多样性，及其强大的创意产业，所以选择台北作为大会主办城市。其他考虑因素，包括台北位于亚洲中心的地理位置便利性、出了名的富有人情味、拥有发达的信息产业，以及这城市在文学、艺术和设计方面的悠久历史。

The three-day program of the Congress is packed with speeches and panel discussions featuring prominent experts and designers from different disciplines. Their presentations are intended for a wide audience, including government leaders, non-governmental organizations, businesses, and people working in fields such as science, technology, and education. Also on the schedule are various workshops, cultural activities, and visits to related sites around the city, offering something for everyone with an interest in good design!

此次大会三天的议程排满来自各知识领域的重量级专家及设计师的演讲与座谈会。他们报告的目标听众很广，包括政府领导官员、非政府组织、公司行号，及任职于科学、科技和教育等领域的人士。议程表上也有各种研讨会、文化活动，以及在台北一些相关场所的参访，提供每位对优秀设计有兴趣的民众更多值得从事的活动。

－by Dmitri Detwyler

Vocabulary

单词发音

up for something (informal) keen or willing to try something out or make a good effort

intersection [͵ɪntɚˋsɛkʃən] n. 交集

migration [maɪˋgreʃən] n. 迁移

relevance [ˋrɛləvəns] n. 关联

congress [ˋkɑŋgrəs] n.（正式）会议；代表大会

bid [bɪd] n. 投标

diversity [daɪˋvɝsətɪ] n. 多样性

hospitality [͵hɑspɪˋtælətɪ] n. 好客；殷勤招待

pack [pæk] v. 挤（塞，装）满 combine into a bundle

prominent [ˋprɑmənənt] adj. 重要的；著名的

discipline [ˋdɪsəplɪn] n. 学科; 知识领域 branch of knowledge

presentation [͵prizɛnˋteʃən] n. 发表, 演说 a demonstration, lecture, or welcoming speech

workshop [ˋwɝk͵ʃɑp] n. 专题讨论会，研讨会 an educational seminar or series of meetings emphasizing interaction and exchange of information among a usually small number of participants

Idiom

单词发音

relate to  同…有…关系

panel discussion  座谈会  a discussion of a subject of public interest by a group of persons forming a panel, often before an audience

be intended for 是为…而设计的

Reading Questions

1.    Why were five areas chosen as the focus of the conference?

(A)  They are interesting only to designers.

(B)  They are becoming important worldwide.

(C)  They have no relation to everyday life.

(D)  They have never been discussed before.

2.    Which of these is NOT a reason Taipei was chosen to host the conference?

(A)  The city’s creative industries are very strong.

(B)  The city’s people treat international guests well.

(C)  The city’s leaders paid the conference organizers.

(D)  The city’s location is quite convenient for visitors.

3.   Which of these activities will be part of the conference?

(A)  Speeches from businessmen in the design industry.

(B)  Tours of places with good design in other countries.

(C)  Visits to different culture and design sites in Taipei.

(D)  Meeting with representative from different cities.

Taiwan OCAC: 2011 International Design Alliance (IDA) Congress

Answer