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The World’s Biggest Book Show 出版业年度盛会：法兰克福书展

课文朗读

课文讲解

繁體中文譯本

Back in the 15th century, just a short distance away from the city of Frankfurt, Germany, Johannes Gutenberg changed the literary world forever. He invented the printing press, thus opening the door to a world in which books could finally be mass produced. Fast forward to the present day, and Frankfurt is once again the center of the publishing business, as it plays host to the Frankfurt Book Fair, one of the largest and oldest gatherings of industry insiders in the world.

在公元15世纪，离德国法兰克福不远的地方，约翰尼斯．古腾堡永远改变了文学的世界。他发明了印刷机，因此开启了终于可以量产书籍的大门。快转至今，法兰克福再度成为出版业中心，因为法兰克福书展在当地举办，该书展是全世界最大且历史最悠久的业界人士集会之一。

Not long after the invention of the printing press, local booksellers organized the first book fair, which was held in Frankfurt, and it remained the most important book fair in the world until the end of the 17th century. It was then that the Leipzig Book Fair overtook its Frankfurt counterpart in popularity, but Frankfurt would take center stage once again following WWII, and it has kept its top position ever since. Today, the Frankfurt Book Fair draws hundreds of thousands of people from over 100 countries to its grounds each year.

印刷机发明不久后，当地书商筹办了在法兰克举办的第一次书展。法兰克福书展从那时起便一直是全世界最重要的书展，直到17世纪末，相当于法兰克福书展的莱比锡书展，知名度超越法兰克福书展。但第二次世界大战后法兰克福书展再次成为焦点，之后便一直保有首要地位。现在，法兰克福书展每年吸引来自一百多个国家的数十万人前去参观。

For publishing companies launching new books, those looking to negotiate the international sale of rights and licenses, and anyone wishing to find out more about the publishing market, the Frankfurt Book Fair is a can’t-miss event. Featuring approximately 7,500 exhibitors from every part of the publishing and media industries, it’s a one-stop source for all things related to the written word.

对于想要发表新书的出版社、想要协商国际营销权与执照的业者，以及任何想要更了解出版市场的人，法兰克福书展是一项不容错过的活动。书展特色在于约有7,500家来自出版与媒体业各个范畴的参展厂商，所有和印刷文字有关的资源，法兰克福书展一应俱全。

Vocabulary

单词发音

remain [rɪˋmen] v. 保持; 仍是

insider [ˋɪnˋsaɪdɚ] n. 业内人士

overtake [͵ovɚˋtek] v. 超过

counterpart [ˋkaʊntɚ͵pɑrt] n. 对应物

negotiate [nɪˋgoʃɪ͵et] v. 谈判，协商

license [ˋlaɪsns] n. 许可证，执照

can’t-miss 不容错过的 certain to have a favorable result, performance, or reception

exhibitor [ɪgˋzɪbɪtɚ] n. 展出者；参展商

one-stop 一应俱全的  relating to or providing a comprehensive selection of goods or services at a single location

Idiom

take center stage 成为焦点 to be the center of interest

ever since 自…以后 continuously since a specified time or event

hundreds of thousands of 几十万，无数 anything over 200,000 would be hundreds of thousands

draw someone to something 吸引（某人）对…感兴趣 to pull someone to something

课文朗读

课文讲解

Despite its name, the Frankfurt Book Fair is about much more than books. It also draws people working in the media and entertainment fields with its digital initiative, Frankfurt SPARKS. This is where technology innovators discuss new ways of doing business in the Information Age, and where exciting new business partnerships are born.

尽管称之为法兰克福「书展」，与其相关的绝对不只有书，它也以其数字新方案，法兰克福「火花」（SPARKS），吸引媒体及娱乐界人士。这是在「信息时代」中，科技创新者讨论崭新经商方式的场合，令人期盼的新事业伙伴也于此诞生。

SPARKS was launched in 2010 alongside Storydrive, a place where the media and entertainment worlds come together. At Storydrive, representatives from the publishing and film industries meet with those working in music, video games, and social media to talk about how they can help each other create intriguing interactive worlds based on the stories writers want to tell.

在2010年和「火花」（SPARKS）一起开办的还有「故事动力」（Storydrive）计划，一个媒体和娱乐界交会、结合的地方。在「故事动力」这个计划中，出版及电影业的代表可和音乐、电玩游戏及社会媒体业者会面，探讨如何根据作家想要传达的故事，协助彼此创造出引人入胜的互动世界。

Yet another new feature that kicked off in 2010 is the Frankfurt Hot Spots. These are places located around the fair with multimedia stands and presentation stands that exhibitors can use. Each Hot Spot focuses solely on one area of innovation in modern publishing, reaching out to the market through mobile devices such as smart phones or tablet PCs.

此外，另一在2010年展开的新特色是「法兰克福热点」，也就是位于展场外围供参展者使用的多媒体站及演说发表站。每一热点只聚焦于现代出版创新改革的一个领域，透过行动装置，像是智能型手机或平板计算机，接触消费这个市场。

Every year, the Frankfurt Book Fair chooses a guest of honor – a different country to be the focus of the festival. This year, under the banner of “Fabulous Iceland,” visitors can learn more about the country through book readings, film, music, and other art. Bookworms the world over shouldn’t miss this year’s fair, which takes place from October 12th to 16th.

每年，法兰克福书展会选出一位贵宾，即一个不同的国家作为这场盛会的焦点。今年，在「极好的冰岛」标语下，参观者能藉由阅读书籍、电影、音乐及其它艺术形式，更加了解冰岛。今年的书展日期于10月12至16日举办，世界各地爱书成痴的阅读人可别错过了。

－by Joe Henley

Vocabulary

单词发音

initiative [ɪˋnɪʃətɪv] n. 主动精神；倡议

alongside [əˋlɔŋˋsaɪd] prep. 与…并排 together with

representative [rɛprɪˋzɛntətɪv] n. 代表

intriguing [ɪn`trigɪŋ] adj. 迷人的；引起兴趣的

multimedia [mʌltɪˋmidɪə] adj. 多媒体的

bookworm [ˋbʊk͵wɝm] n. 读书成癖的人

Idiom

成语发音

come together 聚会，相见

kick off （使）开始 Informal to begin; start

reach out 联系 move forward or upward in order to touch

the world over 世界各地 throughout the world

take place 发生，举行 to happen; occur

Reading Questions

1.    Which of the following statements about the Frankfurt Book Fair is NOT true?

(A)  It is one of the oldest book fairs in the world.

(B)  It has always been the most important book fair on the planet.

(C)  It is one of the biggest gatherings of the year for the publishing industry.

(D)  It brings people from over 100 nations together in one place.

2.   What is implied about the Frankfurt Book Fair?

(A)  It was much more important in the past than it is today.

(B)  All publishing companies would be foolish to miss it.

(C)  Attendance has been declining in recent years.

(D)  It was at its peak prior to WWII.

3.    What can be found at the Frankfurt Book Fair besides things related to books?

(A)  Displays that have to do with major sports from around the world.

(B)  Contests and games in which corporations compete against each other.

(C)  Discussions about music and video games.

(D)  Screenings of movies that have yet to be shown worldwide.

4.   What do we know about Iceland at this year’s book fair?

(A)  Books from Iceland are banned from the fair.

(B)  Iceland will have the smallest display at this year’s fair.

(C)  This country will not be attending the 2011 book fair.

(D)  There will be a special focus on the nation at this year’s fair.

Frankfurt Book Fair 2011

Visiting the Frankfurt Book Fair: Frankfurter Buchmesse 2012

Answer