EZCNN 易英网

Apple Has a New Bite 「苹果」又咬下一块市场大饼

课文朗读

课文讲解

繁體中文譯本

The computer and electronics giant introduces the App Store for the Mac  计算机及电子产品巨擘苹果公司将引进麦金塔应用程序商店

Taking a page from its popular iPhone, Apple is going to be opening an App Store for the Mac.

苹果公司仿照它的热门产品iPhone模式，即将为麦金塔计算机开设应用程序商店。

As with the one introduced for the iPhone, which also serves the iPad and iPod touch, the store will allow Mac users to buy, download and automatically install applications for their computers over the Internet. As is the case with the iPhone App Store, the Mac OS store will also alert users when updates are available and allow them to download updates for multiple programs at once.

如同苹果为iPhone所开设的商店（该商店也支持iPad及iPod Touch的服务），麦金塔的应用程序商店将让麦金塔计算机用户能透过因特网为其计算机购买、下载及自动安装应用程序。Mac OS商店就和iPhone应用程序商店一样，也会在可获取更新服务时通知使用者，让他们同时下载多种应用程序的更新版。

Apple’s move marks the first time that one of the two major PC operating system vendors – Microsoft and Apple – has built an application store into their software.

苹果此举显示，这是两大个人计算机操作系统贩卖商（微软及苹果）之一首次把应用程序商店建立在软件里。

Apple CEO Steve Jobs announced the Mac App store at Apple’s headquarters. Jobs also unveiled an updated version and a new, smaller model of its ultrathin MacBook Air notebook computer with quicker start-up times and a longer-lasting battery, and an update to Apple’s iLife creative software suite.

苹果执行长史提夫．贾伯斯在苹果总部宣布推出麦金塔应用程序商店。贾伯斯也首度展示超薄MacBook Air笔记本电脑的升级版，以及尺寸更小的新款式，不但启动更快，电池的续航力也更持久，还有苹果iLife创意软件套件的升级。

Additionally, Jobs showed off some of the new features in the next version of Apple’s Mac OS X operating system – dubbed “Lion” – and announced that the company’s FaceTime video chat software is coming to the Mac.

此外，贾伯斯展示苹果MacOS X操作系统的下一个升级版 ── 称为「雄狮」── 的一些新特色，并宣布麦金塔计算机将支持苹果的FaceTime视讯通话软件。

From iPhone to iMac  从iPhone到iMac

The new App Store could be a huge move for Apple. The App Store for the iPhone has been a runaway success. The store has some 300,000 applications in it – more than three times the number that Google put together for its Android operating system – and consumers have downloaded some seven billion applications since it launched, Jobs said.

新推出的应用程序商店是苹果公司的一大进展。iPhone的应用程序商店轻易就迅速窜红，具有约三十万种应用程序，是谷歌Android操作系统应用程序数量的三倍以上。贾伯斯表示，应用程序商店开设以来，消费者已下载七十亿个左右的应用程序。

Thanks to that success, the iOS App Store has revolutionized the way consumers get applications on their smartphones. By offering developers a relatively inexpensive way of getting their applications out to a large audience, the App Store has encouraged the development of a wide range of low-cost applications.

拜（iPhone的应用程序商店）大获成功之赐，iOS（译注：苹果公司为包括iPhone等旗下行动装置所开发的操作系统）应用程序商店已改革了消费者在智能型手机上取得应用程序的方式。应用程序商店提供开发者较为便宜的方式，让他们的应用程序能触及更多消费者，进而促使各式各样费用低廉的应用程序的研发。

单词发音

More Information

software suite [swit] 软件套件

课文朗读

课文讲解

There’s an app for that  有应用程序来解决问题

The Mac App Store may not be similarly successful. But it shores up a problem faced by Mac users, analysts say. With few PC software stores around these days and electronics and general retailers devoting little space to PC software, Mac programs can be hard to find outside of Apple’s own retail stores.

尽管麦金塔应用程序商店可能不会达到类似的成功，但却支持了麦金塔用户所面临的问题，分析师如此表示。目前市面上很少见到个人计算机软件的实体店面，而且电子产品及一般零售商店只挪出少许空间放置个人计算机软件，因此麦金塔程序在苹果自家的零售店面以外的地方难以找到。

Ben Bajarin, an analyst with consulting firm Creative Strategies, said: “This is going to streamline the process of discovering and installing OS X software.”

创意策略顾问公司的分析师班．巴哈林表示：「这将让搜寻及安装OS X软件的过程变得更有效率。」

The Mac App Store will have some important differences from the iOS one. It won’t carry iOS software, and it won’t work on every Mac. Consumers will have to be running the latest version of the Mac OS X software – 10.6 Snow Leopard – to access the store. Moreover, unlike the iOS App Store, the Mac one won’t be the only way consumers obtain software for their devices. Mac users will still be able to buy packaged software at retail stores and will still be able to download software over the Internet.

麦金塔应用程序商店与iOS商店会有一些重要差异。它不会附有iOS软件，也无法在每一台麦金塔计算机上运作。消费者必须执行Mac OS X软件的最新版本（10.6雪豹）才能进入商店。此外，麦金塔商店不会是消费者为其装置取得软件的唯一管道，这点跟iOS应用程序商店不同。麦金塔用户依然能够在零售店买到软件包，而且依然能够从因特网下载软件。

Video communication made easy  视讯通话变容易了

The other new feature coming to Macs is FaceTime, which will allow Mac users to make video calls with their friends on iPhones or iPad Touch devices. Apple introduced FaceTime when it unveiled the iPhone 4 in 2010. The company added the feature to its iPod Touch line when it updated the handheld device with two cameras. Apple has now shipped some 19 million FaceTime devices between the iPhone 4 and the new iPod Touch, Jobs said.

麦金塔的另一项新特色是FaceTime，将让麦金塔用户与朋友能在iPhones或iPod Touch等装置上进行视讯通话。苹果在二０一０年首度展示iPhone 4时推出了FaceTime。苹果公司升级了iPod Touch手持装置，使它具有两台摄影机，同时也把FaceTime的功能加入该系列。贾伯斯表示，苹果目前为止已在iPhone 4及新款iPod Touch推出的期间，上市了一千九百万个左右的FaceTime装置。

The new MacBook Air includes a 13.3-inch LED display, a Core 2 Duo processor and a FaceTime camera. Instead of an optical drive or hard disk drive, it only includes a solid-state flash memory drive. “It’s one of the most amazing things we’ve ever created,” Jobs said. “We think it’s the future of notebooks.”

新推出的MacBook Air包括十三点三吋的LED屏幕，核心2二重奏处理器，以及一个FaceTime摄影机。它没有光驱或硬盘机，只包含一个固态闪存磁盘驱动器。「这是我们所创造出的最不可思议的产品之一，」贾伯斯说，「我们认为这是笔记本电脑的未来。」

－by Troy Wolverton

单词发音

More Information

devote [dɪˋvot] v. 为…付出时间/努力/金钱等 to set apart for a specific purpose or use

solid-state [ˋsɑlɪd͵stet] adj.〔物理学〕固态的〔固态物理学研究固态物质的性质; 尤指其导电方式〕

drive [draɪv] n. 驱动器 a device that reads data from and often writes data onto a storage medium

单词发音

Vocabulary Focus

unveil [ʌnˋvel] v. 使公诸于众；揭露 to make something known to the public for the first time

dub [dʌb] v. 授予……称号；把……叫做 to give something or someone a particular name, especially describing what you think of them

runaway [ˋrʌnə͵we] adj. 遥遥领先的；轻易取得的；巨大的 out of control or unrestrained

shore up 支持, 支撑 to strengthen or improve an organization, agreement, or system that is not working effectively or that is likely to fail

retailer [rɪˋtelɚ] n. 零售商；零售店 a person, shop or business that sells goods to the public

streamline [ˋstrim͵laɪn] v. 使有效率；使简化 to improve the effectiveness of an organization such as a business or government, often by making the way activities are performed simpler

Mac App Store: Walkthrough

Apple Macbook Air 2010 - Overview

How to use Mac's FaceTime | lynda.com tutorial